Social analysis of British Airways

Social analysis of British Airways .Significant decrease in customer requirements and changes in customer actions are being experienced by airways around the world. This is due to the international economic downturn. Because of the decrease of worldwide economic system, clients from top quality, company and personal groups are deciding to reduce airline travel expenses. Consumer confidence is also decreasing. In addition, though many clients continue to see a first holiday as an essential rather than a luxury, most are reducing second and third vacations and short smashes. Moreover, business tourists and personal tourists are selecting reliable airline travel brands. Customers seek guarantee that their visits will go efficiently. The economic crisis is also forcing a lot to be more price-sensitive. Next, people are looking for value for money, challenging excellent levels and services information and the finest high quality requirements at lower costs. Consumers also tend to be less faithful than before. They are more willing to try out other or new airways, which offer real value. Technical developments such as the internet and cell phones are helping a lot to make informed choices. Consumers are using cost comparison sites and seeking out personal suggestions on support and high quality before reservation their visits.