Strengths & Weaknesses of British Airways

         One of the strengths of British Airways is its purchase of recent, top of the line navy of airplanes. These airplanes are aimed to boost the airline’s support and product promotions thereby increasing the number of travelers. Next, the purchase of recent airplanes also allows British Airways to go visit go with their major competitors and to support broader markets. Moreover, the company’s recruiting is also considered as one of the company’s strong points. As a modern, high performing organization, British Airways sees that engaged employees are more dedicated to business principles and more willing to accept change and enhance customer support. British Airways is well known globally for its great kindness and this is as a result of its friendly cottage team. This popularity keeps the clients can use satisfied and returning.

              One of the weaknesses of the company is its poor advertising technique and technique to inspire do it again purchase and customer commitment. There is a need for British airways to come up with promotion techniques that will have more travelers. British airways have been having continuous problems with its cottage team as of recent. There have been several attacks which have led to journey termination and have cost the business a lot of money. The partnership which symbolizes the cottage team, merge and British airways   didn't work to come to understanding several times charging the airline travel and destructive its popularity due to attacks.